Our Founder & CEO, Fiona Wylie, will be speaking at The Pharmacy Show this October on a subject close to her heart.

Community pharmacies are trusted by so many of us. They're where people go for advice, reassurance and care, often when they need it most. But community pharmacy doesn't always shout loudly enough about the value it brings to our high streets.

Fiona's session, "The high street's most trusted brand is underselling itself," will look at what community pharmacy can learn from some of the biggest retail brands - from building loyalty beyond the transaction to marketing local expertise with more confidence.

No complicated theory, just practical ideas that pharmacy teams can take away and actually use.

11th October 2026
10:05 - 10:35am
Business & Services Theatre, The Pharmacy Show, NEC Birmingham

If you're attending the show and would like to meet Fiona in person, get in touch.