Brand Champions Founder and CEO Fiona Wylie has been named a finalist in the 2026 Tide everywoman Entrepreneur Awards, one of the UK’s longest-running recognition programmes for women in business.

Fi has been shortlisted for the Scale Up Award, presented by Saffery, alongside three other founders: Amelia Hitchcock-Merritt of Bijoux De Mimi, Rebecca Hossack of Rebecca Hossack Art Gallery and Georgia Testa of Studio 281.

The Scale Up Award celebrates a woman who has founded a company experiencing significant growth. To qualify, a business must have grown turnover or employment by at least 20% year on year for three or more financial years. Brand Champions’ place on the shortlist recognises how the business has expanded, in both revenue and team size.

Now in their 24th year, the awards attracted nearly 1,000 entries from across the UK, with just 22 female founders selected as finalists across the categories.

Fi said: “To have that growth recognised alongside such an inspiring group of female founders is a real honour. While my name might be on the shortlist, Brand Champions has always been about the people behind it, so this recognition feels just as much theirs as it does mine.”

As part of this year’s awards, headline partner Tide will also give a £10,000 grant to one of the shortlisted female-founded SMEs, chosen by the judging panel. One finalist will be named Woman of the Year.

The winners will be announced on 2 December 2026 at The Londoner in Leicester Square, London.