Fiona is an award-winning marketer with over 20 years’ experience working with major brands including British Airways, Nestlé, Clover and Niquitin. As Founder & CEO of Brand Champions, she specialises in brand strategy, marketing leadership and solving complex client challenges. Having worked her way up to Marketing Director before launching Brand Champions, Fiona brings real-world, client-side insight to every article she writes, offering practical, experience-driven perspectives on strategy, capability and building champion brands.