18 June, London - Fiona Wylie, CEO of independent marketing agency Brand Champions, is proud to announce that she has been shortlisted for Best Creative and Media Entrepreneur at the Great British Entrepreneur Awards!

Selected from over 5,000 applications, Fiona is the only woman nominated in her category for the London region.

The Great British Entrepreneur Awards recognises the most ambitious entrepreneurs across ten UK nations and regions. When Fiona founded her marketing agency Brand Champions in 2017, she leveraged her decades of experience working with global brands such as British Airways and Nestlé to build an award-winning, agile team of experienced marketers.

On her achievement, Fiona said, "I know how hard it is for women to rise to leadership positions in the creative and media industries, and even to get a foot in the door. As the only woman shortlisted in the category for the London region, I am very honoured, but it also shows just how much things need to change to ensure women are represented fairly in business."

The recognition comes at a busy moment for Fiona and Brand Champions. On 7 July, Fiona will host a fireside chat at MAD//Fest 2026 on the Retail Media Evolved stage, discussing hyperlocal marketing alongside Harry Angers, Local Store Marketing Manager at Costa Coffee. She is also shortlisted for the Alliance of Independent Agencies - Female Leaders Award, a further signal of Brand Champions' standing as one of the UK's most respected independent marketing agencies.

For more information, please visit www.thebrandchampions.co.uk.

For quotes and interview requests, please contact hannah@thebrandchampions.com.

About Brand Champions

Brand Champions is an award-winning, independent, female-led marketing agency founded and led by CEO Fiona Wylie. Specialising in local store marketing, community activation, and high street brand building, the agency works with major national brands across retail, hospitality, healthcare, and travel and leisure - helping them show up meaningfully in the communities and on the high streets that matter most to their customers. Brand Champions operates two specialist products: SOS, a rapid-response marketing service for brands facing challenges at speed; and Waves, a proprietary consumer insight study tracking the shifting attitudes, behaviours, and expectations of UK high street shoppers. Waves gives clients a forward-looking lens on what consumers actually want from physical retail, grounding strategy in real human behaviour.

Find out more about Brand Champions here: https://thebrandchampions.co.uk/