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Brand 
Champions
  • Home
  • About Us
  • Gender Health
  • Thoughts and Interviews
  • Training
  • Our Pledge
  • Contact Us

Meet the team

Let's break it down...

Fiona Wylie, CEO and Founder

Cheryl Wills, Head of Client Marketing

Kerry Nicholson, Associate Director

After rising through the ranks, to become Marketing Director at Royal Caribbean, our founder, Fiona Wylie, spotted an opportunity to maximise this experience and Brand Champions was born. 

With over 15 years experience working with big household brand names including British Airways, Clover, Nestle and Benadryl. Winner of multiple innovati

After rising through the ranks, to become Marketing Director at Royal Caribbean, our founder, Fiona Wylie, spotted an opportunity to maximise this experience and Brand Champions was born. 

With over 15 years experience working with big household brand names including British Airways, Clover, Nestle and Benadryl. Winner of multiple innovation awards and recognised as a ’Rising Star’ by Marketing Week, Fiona is driven by understanding brands’ challenges. 

Kerry Nicholson, Associate Director

Cheryl Wills, Head of Client Marketing

Kerry Nicholson, Associate Director

Having worked with some great brands such as Virgin Media, Virgin Holidays and Royal Caribbean International in roles that vary from training to marketing, Kerry brings over 15 years of experience and knowledge to the team and they love to support all industries and clients with their marketing and brand strategy needs. They believe in th

Having worked with some great brands such as Virgin Media, Virgin Holidays and Royal Caribbean International in roles that vary from training to marketing, Kerry brings over 15 years of experience and knowledge to the team and they love to support all industries and clients with their marketing and brand strategy needs. They believe in the power of collaboration and that success is driven by clear communication and a great structure.



Cheryl Wills, Head of Client Marketing

Cheryl Wills, Head of Client Marketing

Cheryl Wills, Head of Client Marketing

After developing a passion for marketing, Cheryl has spent 15 years working across a range of roles and marketing disciplines. Having worked on some exciting brands, including British Airways and Royal Botanic Gardens ,Kew, she loves to get under the skin of a brand’s strategy. She believes that impactful campaigns are delivered through insightful creative.

Laila Abdin-Winter, Client Lead

Cheryl Wills, Head of Client Marketing

Cheryl Wills, Head of Client Marketing

Laila kicked off her marketing career in Las Vegas working with MGM Mirage and it was here she knew she loved marketing! She brings over 15 years of experience in travel and Leisure, having worked with some fantastic brands including Accor Hotels and Celebrity Cruises. Laila is passionate about working with brands to help create and build brand strategies that drive awareness and growth. 

Sue Spurling, Design Lead

Natalie Kenny, Marketing Content Manager

Natalie Kenny, Marketing Content Manager

 Sue leads our design team, having managed her own creative agency for many years, we are now lucky enough to have her knowledge and support in-house. From brochures to creative assets, mascots to pdfs, Sue’s knowledge and experience is 2nd to none.

Natalie Kenny, Marketing Content Manager

Natalie Kenny, Marketing Content Manager

Natalie Kenny, Marketing Content Manager

Natalie has specialised in marketing communications and events for over 10 years across various sectors, and has spent the past 5 years leading brand and product campaigns in the medical device industry. She is passionate about crafting communications that people can really connect with.

Keren Raviv, Marketing Project Manager

Natalie Kenny, Marketing Content Manager

Keren Raviv, Marketing Project Manager

After completing MA in Marketing Communications, Keren gained extensive experience working in various B2B and B2C marketing roles, both at global organisations like American Express and Royal & Sun Alliance as well as small companies. Keren is passionate about market research and understanding consumer behaviour and attitudes towards brand identity.

Charlotte Sewrey, Operations Manager

Natalie Kenny, Marketing Content Manager

Keren Raviv, Marketing Project Manager

 Charlotte is our Ops Manager and has experience leading the way in recruitment and prior to that in the banking sector. Working with our leads, Charlotte ensures a smooth delivery of our internal and marketing projects.

Sarah Craggs, Business Development Executive

Sarah Craggs, Business Development Executive

Sarah Craggs, Business Development Executive

Sarah is one of the newest members of  Brand Champions . A graduate in Marketing with experience in B2C and B2B within global organisations including Lloyds TSB and British Airways and supporting SMEs, Sarah drives our projects and creates and maintains a pipeline of new business and networking opportunities.

Ollie Boleat, Marketing Executive

Sarah Craggs, Business Development Executive

Sarah Craggs, Business Development Executive

Ollie is a recent marketing graduate with a keen interest in communications and finance. 


With experience working in B2B and B2C positions, Ollie supports marketing activities and helps our clients reach their audience. 

Molly Bradbury, Content Creator

Sarah Craggs, Business Development Executive

Molly Bradbury, Content Creator

After studying photography, media and marketing, Molly has worked for marketing companies assisting and building campaigns. Great at graphic design and social media management, she has led various campaigns for companies such as Affinity Water. She's our go-to for creating content and social media planning and is a key member of the Brand Champions team.

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