The Brand Champions Pledge

As a team, Brand Champions are striving to make a difference in the advertising and marketing world, whether this is with the clients we work with, who we hire, or the things we say and do as a team. We understand that we have our part to play in ensuring our ‘world’ is a more diverse and inclusive one. 

To set this out, and ensure we constantly push towards this goal, we have created the Brand Champions pledge. By creating this pledge, we can hold ourselves accountable and have one point of reference for us to reflect on and ensure we are constantly improving. 

We know, to make a difference, that we need to encourage and support a wide outlook and perspective on life and to do this we will pledge to be: 

• An inclusive and diverse workplace with a recruitment process that is open and honest.  

• A driver of change with our clients and agencies to ensure that we are bringing diverse and inclusive thinking into their strategies and content. 

• Inclusive of all people (clients and team members) with no bias based on gender, sexuality, nationality, age, education, disability, race or religious beliefs. 

• A champion of change by consistently educating ourselves and aiming to inspire others to be more inclusive.