Sponsorship has long been used as a powerful marketing tool to heighten brand awareness. However, given its limitations over claims and brands messages it’s unlikely to do a job by itself for anything beyond awareness. Despite that, large and small brands continue to use it, so what’s its appeal?
We catch up with one of the "100 LGBT+ Future Leaders"; Laura Devaney, Co-lead of Johnson and Johnson's Open&Out Employee Resource Group, to talk about how ERG's play a role within the business, personally and in the wider community.
With rainbow-adorned logos popping up all over the place, it must be Pride month. But how effective is it to run a marketing campaign during June that shouts about how inclusive your brand is?
When it comes to advertising and the use of diverse imagery, stats are pretty shocking. Once we'd seen the latest figures, we set out to speak to companies that engage with their communities and are learning. Read our interview with Lullaby Trust who use images to engage the whole spectrum of families.
When we reached out to ask Joe if he'd like to take part in our interviews this month (June '21) we were met with enthusiasm and openness. Here we ask Joe how important it is to support diversity all year round and how important it is to them be a an every-month part of the community.
We interviewed David Taylor, CEO of Adriatic Luxury Hotels, to see what he thought about the role of the brand voice and marketing in the travel industry as gateways open back up for travel. It's an interesting read as price and experience battle it out.
All eyes are on the retail space this month, Brand Champions spent some time chatting to Jim Meadows, Chief Strategy Officer at TAKUMI, the leading global influencer agency, on his thoughts of the importance of brand and community and how this may be the saviour of the high street.
For anyone wanting to find out more about Brand Champions, why it was created, what we do and why we do it, then jump in and have a listen to the 'Good Listening To' podcast Fiona recorded with Chris Grimes about exactly that.
As we approach the anniversary of the first full lockdown we also mark the last time that consumers were approaching shopping under ‘normal’ circumstances. Read Fiona's article on what happens next.