Our thoughts, interviews and events

Last week we announced our Little Brand Champion #design winners...Thanks to everyone who entered - there were so many amazing jumper designs to choose from and we loved seeing what everyone’s creative minds came up with. Take a read to see how we celebrated and who the overall winner was.

Thank you to our sponsors - SandpiperCI, JAMES A. MATTHEWSON, LAB-6 and Camp'in Sleepovers Jersey - for such great support.

Wellness is a subject we focus on at Brand Champions, looking at how we can help others by inspiring them is a key part of this. This week we chat to Dan Parr, VP at CACI, a leading data  and marketing agency, to see how they have supported, not only their employees, but young people in education too.

We love talking about adverts, so it was great when Fiona and Kerry got the opportunity to talk about the importance of TV #advertising for #brands with ITV’s Rachel Baines.

As #Movember2021 starts, Brand Champions wanted to take some time to talk to Matt Falla, he has been instrumental in the start-up of a new men's #wellbeing club in Jersey.

On World Menopause Day, we took some time to chat to co-author Gail Gibson on how and what companies need to do to assist people in the workplace who suffer with the menopause.

Kerry from Brand Champions shares their coming out experience but also raises questions on why this is an important national day. Not only for the LGBTQ audience but also for those people, friends and family around them.

Sponsorship has long been used as a powerful marketing tool to heighten brand awareness. However, given its limitations over claims and brands messages it’s unlikely to do a job by itself for anything beyond awareness. Despite that, large and small brands continue to use it, so what’s its appeal?

With this in mind, we chatted with the new kids on the block, Urbain Hospitality Group, and Sally Henry, their Head of Strategic Partnerships and Distribution, to see what they think of these front-of-mind subjects for the travel industry right now.

We catch up with one of the "100 LGBT+ Future Leaders"; Laura Devaney, Co-lead of Johnson and Johnson's Open&Out Employee Resource Group, to talk about how ERG's play a role within the business, personally and in the wider community.

With rainbow-adorned logos popping up all over the place, it must be Pride month. But how effective is it to run a marketing campaign during June that shouts about how inclusive your brand is?

We interviewed David Taylor, CEO of Adriatic Luxury Hotels, to see what he thought about the role of the brand voice and marketing in the travel industry as gateways open back up for travel. It's an interesting read as price and experience battle it out.

For anyone wanting to find out more about Brand Champions, why it was created, what we do and why we do it, then jump in and have a listen to the 'Good Listening To' podcast Fiona recorded with Chris Grimes about exactly that.