When it comes to advertising and the use of diverse imagery, stats are pretty shocking. Once we'd seen the latest figures, we set out to speak to companies that engage with their communities and are learning. Read our interview with Lullaby Trust who use images to engage the whole spectrum of families.
When we reached out to ask Joe if he'd like to take part in our interviews this month (June '21) we were met with enthusiasm and openness. Here we ask Joe how important it is to support diversity all year round and how important it is to them be a an every-month part of the community.
We interviewed David Taylor, CEO of Adriatic Luxury Hotels, to see what he thought about the role of the brand voice and marketing in the travel industry as gateways open back up for travel. It's an interesting read as price and experience battle it out.
All eyes are on the retail space this month, Brand Champions spent some time chatting to Jim Meadows, Chief Strategy Officer at TAKUMI, the leading global influencer agency, on his thoughts of the importance of brand and community and how this may be the saviour of the high street.
For anyone wanting to find out more about Brand Champions, why it was created, what we do and why we do it, then jump in and have a listen to the 'Good Listening To' podcast Fiona recorded with Chris Grimes about exactly that.
As we approach the anniversary of the first full lockdown we also mark the last time that consumers were approaching shopping under ‘normal’ circumstances. Read Fiona's article on what happens next.