Our business was born out of a simple premise; successful brands are built by people who champion them and believe in them.

We’re Passionate …

With decades of experience working for some of the UK’s most high profile brands, as well as for smaller start ups, we know how clients operate, how they think and what they want.

We are passionate about using our expertise to bring the client’s voice into the heart of an agency. Our mission is to cultivate client-agency partnerships built on trust, collaboration and mutual support. We believe it’s this alchemy that delivers results.

We’re Friendly …

We apply the same principles to our business that we apply to our lives. We are friendly, approachable and supportive. Our founder, Fiona Wylie, is renowned for her warmth, informal style and sense of fun, as well as her passion for championing brands. Call Fiona for a chat to find out how we might be able to work together.

We’re hands on …

Give us a brief and we’ll roll up our sleeves and get stuck in. Throw us a pitch and we’ll ignite your team’s enthusiasm. Whatever the task, we have a proven track record of working alongside you to deliver powerful results.

We’re creative …

We’ve always been inspired and driven by creativity. We championed it as clients, and it remains a fundamental part of who we are and what we do.

We’re insiders …

After 15 years working on the client side we know what clients want and how they think. Let us be your secret weapon to help you win new business and keep your current clients loyal (and onside).

Fiona Wylie,
The Brand Champions Founder

About our Founder, Fiona Wylie

After rising through the ranks, to become a Brand Director at Perrigo, Fiona spotted an opportunity to swap sides and take her ‘client-side’ expertise into agency life. In 2018, Fiona’s business, Brand Champions was born. She is a firm believer that time invested early and consistently in maintaining and supporting the client-agency relationship is fundamental to success.

Fiona has over 15 years experience working with big household brand names including British Airways, Clover, Nestle and Benadryl. Winner of multiple innovation awards and recognised as a ’Rising Star’ by Marketing Week, Fiona is driven by understanding brands’ challenges. Working closely with her team, she has a strong reputation for developing marketing campaigns built on stategic planning, solid insights and creativity.

Personal Assistant

About Helen

Helen thrives on new challenges and is helping Brand Champions run smoothly and provide just the support our clients need. With 20 years’ experience working for clients as a PA for global brands including Sky and Diageo, she has the background to see the bigger picture and know what client’s need. Her natural creative flair and fun friendly approach make her a natural fit with Brand Champions.

Associate Content Director

About Ceri

Ceri is passionate about brands and culture and loves to get under the skin of each and every project that comes her way. And with 11 years behind her in award-winning agencies creating brilliant work for the likes of Microsoft, Greggs, Young's, Dairy Crest, Hovis and Avis Budget Group (to name a few) she brings invaluable agency insights and client services experience to Brand Champions. Ceri works closely with Fiona to shape client campaign strategy and training to be something useful and relevant for agencies.